Top Sporting Goods Websites in the United Kingdom

Name: Top websites in United Kingdom (Sporting Goods)
Creator: Semrush
License: https://semrush.resellerapp.click/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in the United Kingdom, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportsdirect.com

14.16M

19.19%2.72M

80.81%11.44M

↑7.83%

↑32.03%

Direct

halfords.com

11.58M

17.26%2M

82.74%9.58M

↓5.73%

↑49.82%

Direct

jdsports.co.uk

10.31M

15.69%1.62M

84.31%8.69M

↑17.02%

↑30.53%

Direct

nike.com

7.81M

23.2%1.81M

76.8%6M

↓0.35%

↑42.05%

Direct

adidas.co.uk

6.31M

27.54%1.74M

72.46%4.58M

↑6.41%

↑43.49%

Direct

mandmdirect.com

5.49M

15.12%829.42K

84.88%4.66M

↓6.12%

↑7.93%

Direct

decathlon.co.uk

4.89M

31.83%1.56M

68.17%3.33M

↓0.27%

↑43.73%

Direct

gooutdoors.co.uk

3.07M

17.25%529.66K

82.75%2.54M

↓3.44%

↑68.57%

Direct

newbalance.co.uk

1.98M

24.23%479.47K

75.77%1.5M

↑7.87%

↑43.71%

Direct

prodirectsport.com

1.92M

17.89%343.96K

82.11%1.58M

↑10.41%

↑90.59%

Direct

mountainwarehouse.com

1.89M

18.79%355.51K

81.21%1.54M

↑0.02%

↑31.45%

Direct

sportpursuit.com

1.7M

21.04%358.18K

78.96%1.34M

↓4.42%

↑91.77%

Direct

sportsshoes.com

1.7M

24.58%418.11K

75.42%1.28M

↓9.13%

↑66.49%

Direct

freemans.com

1.52M

12.89%195.76K

87.11%1.32M

↑1.06%

↓2.58%

Direct

idealo.co.uk

1.42M

54.72%775.62K

45.28%641.86K

↑9.8%

↓6.34%

Search

americangolf.co.uk

1.33M

15.77%208.94K

84.23%1.12M

↓0.18%

↑114.85%

Direct

thenorthface.com

1.26M

25.58%321.67K

74.42%936.05K

↑17.52%

↑2,179.25%

Direct

asics.com

1.22M

31.5%384.17K

68.5%835.41K

↓11.23%

↑56.91%

Direct

tradeinn.com

1.19M

33.9%402.23K

66.1%784.28K

↓2.2%

↑11.35%

Direct

puma.com

1.07M

27.77%297.16K

72.23%773.03K

↑9.45%

↑12.63%

Direct

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Key Insights on Top Sporting Goods Websites in the United Kingdom on June 2026

As of June 2026, sportsdirect.com leads Sporting Goods in the United Kingdom with 14.16M monthly visits. Its audience skews mobile-first (19.19% desktop / 19.19% mobile), and traffic is up month over month 7.83% and up year over year 32.03%. halfords.com holds second with 11.58M visits and a mobile-leaning mix (17.26% desktop / 82.74% mobile), while jdsports.co.uk ranks third with 10.31M visits.

Across the leaders, thenorthface.co.uk is the most mobile-first (98.33% of visits), whereas trainingpeaks.com is the most desktop-reliant (81.03%). Momentum favors englandstore.com in the latest month (127.96%), while total-fishing-tackle.com shows the steepest pullback.

Acquisition patterns also differ: sportsdirect.com is driven primarily by search, sportsdirect.com by direct, and sportsdirect.com by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in the United Kingdom