“At MIG, we’ve actually embraced AI to revolutionize the way we write. Not to save time or costs, but to improve the quality of what we do. We use AI to help us understand our audience better, spot the most important trends, and find data and research that would normally take us more time. All this helps us to spend more time on what we do best: writing.”
Michael Brenner, Content Marketing Leader and Founder, Marketing Insider Group (MIG)
“Now that content isn’t always created by humans, it’s more important than ever to demonstrate that there was some human involvement. Google, with a continuing focus on E-E-A-T, underscores how important this is. Soon, we’ll all have a new competitor in the SERPs: Google’s Search Generative Experience, which displays AI answers for many search queries. To compete against that, content marketers should provide experiences that can’t be easily replaced by simple AI summaries.”
Kyle Byers, Director of Growth Marketing at Semrush
“In 2024, content marketers need to practice bringing our most human selves into our work. We need to show up with vulnerability, transparency, and candor. Let’s recognize the power of our lived experience and share personal stories and lessons—instead of citing overused case studies and simply relaying the stories of big names and even bigger brands.”
By Melanie Deziel, Speaker, Author, Co-Founder of Creator Kitchen
“Our research confirms that AI offers unprecedented benefits for companies wishing to grow their online presence. This is especially true for small businesses looking for a competitive advantage. But can you simply lay back and fully rely on AI to create high-ranking content for you? Probably not.”
Margarita Loktionova, Content Marketing Lead at Semrush
“In 2024, we are going to see the rise of AI-supported video content. A lot of people might read that and immediately think I’m talking about AI animation and AI-supported effects on the back of Midjourney. But in reality, I’m talking about top-to-bottom AI-created video experiences that include everything from talking head videos that are actually synthetic avatars using synthetic voice to AI-powered webinars.”
Ross Simmonds, CEO of Foundation
