The Semrush Traffic & Market is your go-to solution for understanding how any business performs online—and what position it has on the market. It combines traffic analysis, audience insights, benchmarking, and market trends in one streamlined view. Whether you're refining strategy, analyzing competitors, or exploring new opportunities, you'll get the trusted data you need to act with confidence.

Get a 360° view of any website’s performance

Get an overview of any website’s traffic to uncover how competitors attract and engage audiences.

Track competitor traffic trends over time

Stay on top of competitor campaigns, promotions, and strategy changes.

Understand channel performance across the funnel

See which sources—organic, paid, referral, social, email, or display—drive results. Spot competitors’ top-performing pages to identify which ones bring in the most traffic and conversions.

See how AI is changing traffic

Track visits from AI assistants alongside search, paid, and social to understand how audiences discover competitors today.

Shape strategy with market data

Analyze overall market size, growth rates, and player performance to shape your strategy.

Benchmark against the market at scale

Compare performance across up to 100 domains to evaluate your position and validate your next move.