The Semrush AI Toolkit is a strategic analytics tool that reveals how ChatGPT and other AI platforms feature your brand and your competitors. It analyzes this previously hidden LLM data and generates practical AI recommendations for improving your products, enhancing positioning, improving marketing strategy, and more.

AI landscape analysis

Monitor competitor visibility in AI platforms
Spot untapped market opportunities as they emerge in AI discussions
Track industry conversation trends across major LLMs
Measure and improve your brand's presence in AI mentions

AI brand performance

Compare your brand position across multiple AI platforms
Monitor sentiment shifts and feature mentions throughout product lifecycles
Identify which product benefits connect most effectively with audiences
Receive targeted suggestions to outperform competitors in AI responses

AI consumer insights

Uncover the specific questions users ask AI about your brand
Understand how language models influence purchasing decisions
Stay ahead of customer concerns and inquiries in your category
Transform customer AI conversations into market wins

Strategic recommendations

Access custom suggestions for product improvements based on AI analysis
Implement tactics to maximize marketing ROI
Fine-tune product positioning to match customer expectations
Develop business strategies based on comprehensive sentiment analysis